This tea is too cool for school

Good package design is like a fine wine: it gets better with age.  Case-in point: Good Earth teas. These delicious teas (what up Original Sweet and Spicy!!!) have gone through their own design evolution, for the better.

In no particular order (mainly because I don’t know which order they go in) here are some of Good Earth’s school pictures:

Keeping it in the ever-innovative neutral color family…

Oh hey deer. You look like you enjoy a fine cup of tea.

And then there was the introduction of some color…

But apparently that pale yellow was too much to handle…so Good Earth tamed it down a bit…

snoozerific

Good Earth then did some soul-searching and came into its own with this classic look. Good design but still not there. Getting closer….

And then BAM!!!! Good Earth got a stylist, learned how to dress for its body type and impressed us all.

This most recent design takes Good Earth to the next level, also known as the “you have arrived” level. It’s fresh with its bright colors and brings the often boring category of tea to a place know as the “cool kids table.” While other tea companies stick with stuffy, over-cluttered package designs, Good Earth sets a new tone: bold and beautiful and dare I say, hip.

In case you aren’t convinced of Good Earth’s awesomeness, you can see the entire family tree is filled with model-like looks.

Good tea + good design = WIN. Way to go, Good Earth.